USER EXPERIENCE DESIGN_
Bra shopping in retail settings can be uncomfortable and confusing. Bra fittings and sizing limitations can lead to bra sizes that feel inaccurate or emotionally uncomfortable for the user, shaping a negative perception of the retail experience.
To define the problem space, Julianne conducted user interviews with shoppers, retail employees, and bra fitting experts. Insights from literature reviews and journey mapping highlighted key pain points in the in-store bra fitting experience. Through iterative mockups and user testing, she developed a mobile app designed to guide customers through a bra fitting within a retail setting.
Design Objectives
// Identify pain points and user needs through user interviews / Perform iterative prototyping based on synthesized user feedback / Develop a user-centered design solution to meet user needs
Data Collection
Stakeholder Interviews
Journey Mapping
Personas
Solution Ideation
FINAL design
